How to Post a GIF on Facebook

Using a graphic interchange format or GIF can be a great way to share emotions or highlight platforms like Twitter or Facebook. Learning how to share GIFs on Facebook can bring some fun to a conversation or a wall of text. There are over a billion GIFs out now, and more are sure to come in 2021.

There are different instructions on sending GIFs. While none of them are overly difficult, it’s a good idea to understand each of them.

Facebook GIF Locations

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As mentioned above, Facebook GIF can be posted in many different areas.

These are primarily the same places as which someone could share a photo: 

• Private messaging

• Profile picture

• Comments

• Posts

• Events

Multiple GIFs can be attached to the same post, a handy bonus.

How to Post a GIF on Facebook

Posting an animated image in place of or in addition to text can make a social media (like Facebook or Twitter) post much more engaging for the reader. By learning how to post a GIF on FB, the viewer can easily convey emotions in written conversations.

1. Login to your Facebook profile and open the feed.

2. “What’s on your mind, name?” Click the field.

3. A drop down box will appear. Click the ellipsis to show more options.

4. Choose “GIF”.

5. Look for the GIF. Try typing out common words or phrases to get a wider variety to choose from.

6. Scroll down and choose one. Complete the post by adding text if desired.

7. Click “Submit” when you are finished.

Using Giphy to Upload GIFs on Facebook

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Giphy is the platform where GIFs are uploaded and everyone can create new ones. It’s possible to use Giphy to share GIFs on Facebook. This is useful because it allows more options the user may like more.

The website offers an easier way of searching through different filters. The site has organized them according to categories, user and brand. GIFs can be downloaded from Giphy in three different ways.

Post the GIF Right into The User’s Status

The first method involves letting the user post a GIF on FB directly to the user’s status box using Giphy.

This can be done by following the steps below:

1. Open a new tab and go to on a PC or mobile device.

2. Search the options and select the GIF to post to Facebook.

3. After clicking on it, the GIF detail will be displayed.

4. For desktop users: Right-click on the GIF and save it. Choose a safe place to remember easily.

5. For mobile users: The GIF will be saved in the camera roll.

6. Go back to Facebook profile and open the status box. Click on “Photo/Video”.

7. At this point, locate the pre-recorded GIF. Add text to go with the GIF if you like.

8. Click “Send” when ready.

Posting GIFs to Facebook from

The second method of incorporating Giphy is to post directly from the site itself. This will make the job easier for users who want to learn how to share GIFs on Facebook.

1. Type in the browser to access the website.

2. Search the options on the site to find the one you want.

3. After clicking on the GIF, the detail page will be opened.

4. On the right, there is a button to directly share the GIF to social media. Click and complete posting.

Using the GIPHY App for Uploading GIF to Facebook

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Users who want to learn how to add GIFs to Facebook can try using the GIPHY application. It can be accessed on any mobile device such as a phone or tablet.

1. Open the GIPHY application on a mobile device.

2. Select the GIF to send, and then select the icon below that looks like a paper airplane.

3. Multiple social media share buttons will open. Click Facebook.

4. The GIF will automatically load in the user’s status box.

5. Add text if desired, then click “Send” to complete the action.

Using GIFs to React to Facebook Comments

It can be fun to share a GIF on Facebook in the comments when a friend posts something on their profile. This can liven up the post and the author may find it fun to see.

1. Log in to your Facebook account and find the post to comment.

2. There will be some icons to the right of the “write a comment” section. Click on the GIF icon.

3. GIFs will be displayed. Trending ones will be populated first.

4. Locate the GIF and then post the comment as usual.

When posting a GIF with text to a social media comment, be sure to pay attention to the order in which it was made. Type the text before selecting the GIF to have both posted together.

GIFs in Facebook Messenger

Facebook Messenger is another way that friends can share GIFs back and forth. This can be done in a private message between two people or in a social group chat.

The steps to do so are listed below:

1. For desktop users: Open the Facebook chat.

2. Below the bottom chat box there will be a horizontal list of icons. Choose the GIF icon.

3. A few suggestions pop up or more can be found by scrolling through them. Click on one and hit “Submit”.

4. For mobile users: Go to the chat.

5. The chat box will have a plus sign to the left. Click that and scroll to find the GIF icon.

6. Tap the icon and select the desired GIF.

Enhancing Your Video Ad with GIFs

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Facebook GIFs are a good way to promote your video ads, as they’re an easy way to grab viewers’ attention. GIFs can be used with all types of ads and play the same as a video file.

There are two main ways of adding GIFs to video ads: Ads Manager and Facebook Pages.

Using Ads Manager to upload GIFs

Ads Manager is a tool for Facebook that helps to organize ads. It allows the user to edit, view, and create ads and campaigns on Facebook.

To upload GIF to Facebook, one would just follow these steps: 

1. To find a suitable GIF, go to

2. Once selected, look under the GIF and click on it to find the “Advanced” tab.

3. The “GIF Download” section enables the user to find GIFs that can be integrated with Ads Manager.

4. Save GIF to device.

5. Go back to Ads Manager on Facebook.

6. Upload the GIF by clicking “Single video” located in the Format section.

This is the same upload process as a normal video.

Using your Facebook Page to create a GIF as a video ad

Making a video ad by using GIFs on Facebook is a clever marketing tool.

The way to do so is as follows:  

1. Use the “Promote” button on the left (it will be blue).

2. Make a post to the page with the GIF uploaded or add the GIF link.

3. After reloading the page, find and click on “Feature Post”. This will increase the reach of the post to a wider audience.

Troubleshooting: GIFs Not Uploading Properly

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Sometimes Facebook GIFs are loaded but they are no longer animated. They will just be a still image rather than a moving video. We hope this issue will be fixed in 2021, but in the meantime, there is a workaround.

To fix this problem, try changing the file format to an MP4, which can be done a couple of different ways.

• Upload the GIF to, the website will email the user an MP4 file of the image.

• Open the GIF image in photoshop and then save as MP4 file.

• Various other applications are available to convert GIFs to MP4s. These can be found by a simple internet search.

Frequently Asked Questions

How Do You Copy and Paste A GIF to Facebook?

When someone scrolls through Facebook or Twitter and sees a good GIF, it can be very tempting to copy it and use it for their own purposes. Fortunately, this can easily be done!

As soon as the correct GIF appears, right click with the mouse and select “copy image”.

If that doesn’t work, open the picture in a separate tab and try again. Then go to the page where you want the GIF to go and right-click, then choose “Paste image”.

Why Can’t I Post a GIF on a Facebook Page?

Facebook has a policy to not allow users to post GIFs on their brand pages. There’s no way to get around this as Facebook has strict rules regarding status. There are no third party services that can fix the issue.

Where Is the Facebook GIF Button?

When you’re going to write something on someone’s post, there’s a GIF button to the right of the comment box.

It can be found next to the emoji icon on mobile, next to the like button. On desktops, it’s in between the photo and sticker icons.

The GIF button in the status box is at the bottom right corner.

Final Word on the GIF

GIFs are a great tool to use for many purposes. If someone is interested in posting them on their Twitter or Facebook profile, certain steps need to be followed in order to do so. Once they get used to them, using and sharing them will be a breeze.

GIFs are an emerging trend that many people like and will continue to use in 2021 and into the coming years. What are your favorite GIFs to use? Let us know in comment below!

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