We’ve been here for ten years and we’ve experienced a lot. The Instagram you had in 2010 isn’t the same as what you have now. Much has changed over time and Instagram is getting better and better.
Instagram’s influence on everything over the last few years has been substantial. Whether on technology, politics or culture, there is a lot to see. At the moment, the world of commerce has also changed and it’s all thanks to Instagram.
Before we move on to the next decade, we should take a look at what we’ve had on Instagram this year. This is the Instagram review of 2021.
Here are some interesting facts you should know about Instagram 2021:
– National Geographic became the most followed brand with 126 million followers on Instagram.
– Soccer superstar Cristiano Ronaldo had the most followed personal account on Instagram.
– Ariana Grande surpassed Selena Gomez as the most followed woman.
– And to top it all off, the humble egg is the most followed post ever on Instagram.
Significant Moments on Instagram 2021
1. A World Record Egg took a top spot
In early 2019, in January, Instagram users were taken by storm by something unique. It’s just a normal chicken egg. However, this wasn’t like your normal egg. In just ten days, the egg received 28.3 million likes. A record that surpasses Kylie Jenner’s post on the baby announcement.
The Egg gained international news coverage. The most interesting part was that the account ID remained anonymous for the month. Over time, this has been an unusual effect as it started to break down towards the end of the month.
Then, in February, the clarification came that the post was from a mental health promotion organization and the egg was for promotion.
Then the egg cracking video came and reached 38 million views.
2. #10YearChallenge went viral
As we begin a new decade, a key trend in 2021 was the #10year challenge. It’s as if everyone jumped in for this particular challenge. Celebrities, influencers, leaders, and everyone else was trying to be a part of the challenge to reflect on the past decade.
The hashtag went viral as so many funny posts appeared from 10 years ago.
3. In-App Shopping feature for Instagram
The e-commerce world is another area that has been experienced a lot from Instagram. The introduction of in-app shopping on Instagram has come as a pro for many on Instagram. This feature lets people buy products on Instagram without leaving the app.
The benefit is both for users and for brands. It’s doing very well and will continue.
4. The new “creator” account
There was another Instagram move that came as a surprise to many people on Instagram in 2021. Instagram introduced a new profile that will help creators better manage their accounts. The creator account feature is more flexible, and creators can better control their content through simplified messaging, profile controls, and other tools.
5. Beyonce Dance Challenge went viral
It’s hardly a surprise that Beyonce’s posts went viral, but this one was exclusive. The dance frenzy has gone viral. It was a challenge she posted on her account, which has more than 135 million followers. It was a challenge that was announced in her first Instagram story.
Many Instagram users, especially followers, participated in the competition titled #BeforeLetGoChallenge.
6. New story stickers on Instagram
2021 is one of the years when Instagram strives to make the platform better for its users. The year has been huge as they have released new stickers for stories on the platform. Such stickers included questions, tests, and chat stickers.