The Best Time To Post On Instagram In 2020

Best Time To Post On Instagram 2020 Tests Results

Instagram is now one of the world’s biggest and fastest growing social media platforms. Many individuals, companies, and businesses use the platform to get as much traffic as possible. And the best part about it all is that it works. The returns are high if you take the time to use Instagram properly when posting music, video or any other content for marketing yourself or for any other purpose.

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However, posting on Instagram is not as easy as it sounds, especially if you want your posts to be viewed as much as possible. There are many things to consider when posting and one of them is time.

The time you post on Instagram affects how many people can see the posts, which equally affects your marketing results. Let’s take a look at all you need to know about scheduling Instagram posts.

Factors To Consider When Looking For The Best Time For Posting On Instagram

If you really want to know when is the best time for you to post on Instagram, you should consider the following factors to get the best results.

#1 Breaks Within Workday

In this case, you need to know who you are targeting. This is because many people have time to look through their Instagram accounts during breaks during their workday. Such breaks can be during lunch or during other breaks during the day. Knowing a time like this will give you a clear idea of when to post.

#2 The Right Day Of The Week

The amount of time people check their Instagram accounts on different days of the week can vary. What this means is that you have to make sure you look at how people check their phones on different days of the week. By doing this, you’ll know what to do each day.

#3 Time Zones

When you look at the whole time issue, you have to think about other time zones as well. Because different places and users have different times, it’s not all about where you are. As a result, depending on your destination locations, there will be differences when they look at posts. Consider the time zone to find the correct time from your current location to capture the target location.

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#4 The Behavior Of Your Audience

Different viewers act differently. As a result, you should make sure to review their behavior to ensure that you make the right decision when posting. You have to know how often they Instagram or how they do it.

#5 The Sector You Are Posting About

The main reason to look at when to post on Instagram is to make sure you’re getting as many purchases as possible, and therefore engaging users. As a result, the industry you’re sharing about can be a major factor.

Here’s an excellent example of different suitable posting times for various industries.

• Saturday 11:00 and 13:00 is the most suitable time for B2C Companies.

• The best Wednesday for tech companies is 10.00

• Tuesday 13:00 Best time for healthcare companies

• Monday at 20:00 is the most suitable time for Educational institutions.

• Tuesday 15.00 and 21.00, Thursday 14.00 and 15.00, Wednesday 15.00 and 16.00 and Friday 10.00 and 14.00.

All the above data is according to HubSpot’s data.

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The main purpose of finding the best time to post on Instagram is to make sure you are finding people at the right time when posting. When people wake up during the week, they check their Instagram. Many of them also check themselves after work.

Here are more details of data from research conducted by HubSpot in the same field but without sectors.

• Sunday: 10:00 to 14:00 CDT

• Monday: 11:00 to 17:00 CDT

• Tuesday: 09:00 to 18:00 CDT

• Wednesdays: 15:00, 11:00, 05:00 CDT

• Thursday: 15:00 to 16:00 CDT, 11:00, 05:00

• Friday: 09:00 – 16:00 CDT at 05:00

• Saturday at 11:00.


Knowing when to post to Instagram can be difficult. This is because there are different time zones and people are scattered everywhere. However, understanding your audience and their behavior is the key to finding the best time. The times discussed above are based on research, but may vary. Before posting, make sure you understand your audience and intent.

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